Yea, most of the big commercial firms are all about profit, hence the low replay value. (The faster you're done with a game, the sooner you'll go and buy another)
Blizzard is probably one of the only big game-making companies that still care about the customers. (I'm talking about the upcoming Diablo III and Starcraft II of course, not WoW)
Oh, and Nintendo. Nintendo is always an ace in my book.
Nintendo games may be Static but they do have alot of Variety.
I also agree with what Sponsz said. Spelunky is one of my Favorite games.